Flycrew is a Santiago‑based startup that empowers Latin American creators—coaches, educators, fitness professionals—to monetize their communities through courses, memberships, and digital products. It's an all‑in‑one platform that simplifies growth, sales, and scaling of paid digital offers f6s.com +14 f6s.com +14 o.parsers.vc +14 . During my time leading design, I conceptualized and executed a series of short promotional videos (each around 10–15 seconds), tailored for social media ads, email campaigns, and landing pages. My Role Crafted the visual style and story flow to reflect Flycrew’s energetic and community‑focused brand identity. Directed motion design and UI animation that visualizes core features: building a membership, managing courses, and community interaction. Creative Highlights Clear, punchy storytelling in a compact format. Dynamic animations and smooth transitions to showcase product flows. Consistent visual hierarchy and brand voice across all pieces. Impact & Purpose These videos helped position Flycrew as a vibrant alternative to generic platforms—designed specifically for independent creators in LatAm. By combining narrative clarity with visual polish, the series made Flycrew’s value instantly understandable, engaging, and shareable across channels