Iris & Mae

CLIENT

Iris & Mae

ROLE

Web Designer

YEAR

2025

DELIVERABLE

Framer website

The challenge

Iris & Mae needed a website that reflected the warmth, authenticity, and emotional impact of their brand while encouraging visitors to engage with their talks, workshops, and resources. The challenge was creating an experience that felt deeply human without sacrificing clarity, professionalism, or conversion.

The approach

I designed and developed a welcoming Framer website that blends thoughtful storytelling with clean editorial layouts, expressive typography, and subtle visual accents. Every section was crafted to build trust, highlight their mission, and guide visitors naturally toward learning more about their work or booking their services.

Why it worked

Designed for human connection

A warm visual language, conversational layouts, and thoughtful storytelling create an experience that feels personal, authentic, and emotionally engaging.

Purpose-driven user journey

Content is carefully structured to introduce the speakers, communicate their mission, showcase social proof, and guide visitors toward taking action with confidence.

Warm, modern experience

Built in Framer with responsive layouts, refined interactions, and accessible design, the website delivers a polished experience that reflects the heart of the Iris & Mae brand.