Lays – Buenos Momentos
CLIENT
Lays
ROLE
Motion Graphics Designer
YEAR
2023
DELIVERABLE
Mobile ad creative (motion graphics)
The challenge
Lays needed engaging, short-form motion graphics for its "Buenos Momentos" campaign, optimized for mobile viewing and Meta's ad specifications.
The approach
I created the motion graphics following Vidsy's production guidelines and Facebook/Meta mobile ad best practices, using the same repeatable structure applied across mobile ad formats.
