PESNNA-VT initiative
CLIENT
Unicef
ROLE
Motion Designer
YEAR
2025
The challenge
UNICEF and Uruguay's Ministry of Tourism needed a public awareness campaign that could explain sensitive child protection policies in a way that was clear, compassionate, and easy to understand. The challenge was translating complex institutional guidelines into a short, emotionally engaging animation that encouraged responsibility without relying on fear or sensationalism.
The approach
I led both the storyboard and motion design, crafting a concise narrative that combines thoughtful pacing, accessible visuals, and empathetic storytelling. The animation simplifies complex information while maintaining the seriousness of the subject, making it suitable for public campaigns, educational initiatives, and multi-channel distribution.
