CLIENT

Unicef

ROLE

Motion Designer

YEAR

2022

The challenge

SIPIAV needed to communicate sensitive and complex information about preventing violence against children and adolescents in a way that was both informative and deeply human. The challenge was transforming institutional data into an emotional story that would educate, build awareness, and inspire action without overwhelming the audience.

The approach

I developed the project from storyboard through final animation in After Effects, using thoughtful pacing, symbolic visuals, and empathetic storytelling to communicate SIPIAV's mission with clarity and respect. Every design decision was made to balance emotional impact with accessibility, ensuring the message remained understandable across multiple communication channels.

Why it worked

Human-centered storytelling

Complex institutional information is transformed into an accessible narrative that helps audiences connect emotionally with the mission while clearly understanding its impact.

Designed with empathy

Soft visual language, intentional pacing, and meaningful animation communicate difficult topics with sensitivity, creating awareness without relying on shock or fear.

Built for lasting impact

Optimized for presentations, social media, and public awareness campaigns, the animation delivers a consistent message across multiple platforms while strengthening SIPIAV's communication strategy.

Human-centered storytelling

Complex institutional information is transformed into an accessible narrative that helps audiences connect emotionally with the mission while clearly understanding its impact.

Built for lasting impact

Optimized for presentations, social media, and public awareness campaigns, the animation delivers a consistent message across multiple platforms while strengthening SIPIAV's communication strategy.

Designed with empathy

Soft visual language, intentional pacing, and meaningful animation communicate difficult topics with sensitivity, creating awareness without relying on shock or fear.

Built for lasting impact

Optimized for presentations, social media, and public awareness campaigns, the animation delivers a consistent message across multiple platforms while strengthening SIPIAV's communication strategy.